Recovery, Renewal, Resilience

In one city in Colombia, the local authorities decided on a campaign based on the idea of looking out for one another, and the slogan "Let's get our hands back into work, while looking out for each other". Involving local residents included:

• taking photographs of residents' hands working on relatable activities e.g. local bakers baking bread, or greengrocers laying out fruit and vegetables in the local store. The campaign also included photographs of residents' eyes
• preparing posters for city-wide use of the images and slogan

The campaign successfully involved people from the community literally looking out at, and for, one another, and improved engagement with the message.

This lesson was contributed by a Chief Resilience Officer in Colombia during project data collection.