Recovery, Renewal, Resilience

Research by University College London (UCL) suggests that confidence in understanding coronavirus lockdown restrictions varies greatly across the UK and has dropped significantly since early national measures were put in place in March. As part of their ongoing research UCL determine that people generally consider themselves compliant with restrictions, but UCL caution that this should be interpreted in light of previous reports that show understanding of guidelines are low; therefore possibly reflecting belief in compliance opposed to actual compliance levels. Consider how to ensure residents in lock areas understand the rules that apply to them:

• Make direct contact with resident via social or traditional media, messaging apps, or leafleting through doors to ensure people understand their local restrictions. This may be especially important in combined authority areas as restrictions differ across metropolitan boroughs, the boundaries of which may not be clear to residents
• Encourage the display of digital tools showing local information about which restrictions apply in certain areas. This may be a simple video, or an interactive tool which people could access through localised digital marketing on their smartphones
• Consider where local, clear information could be publicly displayed e.g. digital advertising boards at local bus stops, or localised social media and television adverts
• Consider the demographics, resources and capacities of each community to establish the most appropriate methods of dissemination and key actors who could support this. In Mexico, this included: Video and audio messages shared via WhatsApp; audio messages transmitted via loudspeakers; and banners in strategic locations